AVON AND AMERICAN CANCER SOCIETY TEAM UP IN THE FIGHT AGAINST BREAST CANCER
Efforts to Raise Awareness Take Place Throughout October Breast Cancer Awareness Month
Avon Donates $1.25 Million to American Cancer Society Making Strides Against Breast Cancer
Avon is continuing its commitment to the fight against breast cancer with fundraising and awareness activations throughout October’s Breast Cancer Awareness Month. Since 1992, the Avon Breast Cancer Crusade has been at the forefront of the fight against breast cancer and has contributed more than $800 million globally to breast cancer causes, educated 180 million women about breast health, and funded breast health screenings for nearly 20 million women.
This year, Avon joined forces with another iconic leader in the fight against breast cancer - the American Cancer Society. As part of this multi-year partnership, Avon is the national presenting sponsor for the American Cancer Society Making Strides Against Breast Cancer, the nation’s largest network of breast cancer events, held in more than 200 communities across the country. Avon has pledged a $1.25 million donation, which will help American Cancer Society fund innovative breast cancer research, provide education and guidance to help people reduce their risk, and offer comprehensive support to those who need it most.
To raise awareness for the cause, Avon is engaging its passionate army of Avon Representatives and their customers, and employees as a force for good to raise critical funds and awareness, including the following activities:
- Team Avon, comprised of more than 1300 teams of 5000 Avon Representatives, employees and their friends and family will participate in Making Strides Against Breast Cancer walks around the country, raising more than $600,000 to date through fundraising efforts.
- Avon Representatives are at the heart of fundraising efforts through the sales of the company’s Pink Hope collection. Products include Avon’s best-selling True Color Nourishing Lipstick and inspirational fashion and jewelry. Fifteen percent of the sales prices of Avon Pink Hope breast cancer fundraising products purchased, up to $750,000 per year, will be contributed to American Cancer Society Making Strides Against Breast Cancer. Pink Hope products are available exclusively through Avon Representatives or online at www.avon.com.
- On social media, Avon is building breast health awareness by encouraging its followers to put on their lipstick, blow a kiss on their social media feeds, and use the hashtags #KissBreastCancerGoodbye and #AvonMakingStrides.
“Avon has always been dedicated to the empowerment and well-being of women and their families – and the fight against breast cancer is central to our mission. The Avon Breast Health Promise aims to ensure every woman, every day, is breast health aware,” said Scott White, Chief Executive Officer, New Avon LLC. “Our partnership with the American Cancer Society is enabling us to make the biggest impact possible for women everywhere. We are so proud of Team Avon for bringing our commitment to life coast to coast through their walking and fundraising.”
“We are grateful for Avon’s support for our work in the fight to end Breast Cancer,” said Sharon Byers, Chief Development and Marketing Officer, American Cancer Society. “Avon, with their army of passionate and committed Representatives, is showing how the power of partnership can make a positive difference.”
About New Avon LLC
New Avon LLC ("Avon") is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon's portfolio includes award-winning skincare, color cosmetics, fragrance, personal care and health and wellness products featuring brands such as ANEW, Avon True Color, Espira, and Skin So Soft, as well as fashion and accessories. Avon has a 130-year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Avon philanthropy has contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.com.
The American Cancer Society
The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is the only organization attacking cancer from every angle. For more information go to www.cancer.org.