Avon Announces Partnership With Skincare Expert And Acclaimed Dermatologist Dr. Kim Nichols
NEW YORK, October 26, 2016 — Avon, a leader and pioneering force in the anti-aging skincare, has teamed up with renowned dermatologist and cosmetic surgeon, Dr. Kim Nichols, who will serve as the brand’s Consulting Dermatologist. In her role, Nichols will help to educate Avon Representatives on the specialized, science-based technology and benefits behind the ANEW brand, Avon’s flagship skincare line.
The brand’s partnership with Dr. Nichols is kicking off to coincide with the company's launch of ANEW Ultimate Supreme Advanced Performance Crème, which is formulated with the most potent levels of exclusive Celluvive complex and Tahitian black pearl essence. This luxuriously lightweight night cream pampers skin while helping to minimize lines and repair damage on its surface. It delivers an intensely nourishing dose of hydration, leaving skin firmer and better able to retain moisture while restoring its natural radiance. Starting this month, Dr. Nichols will share her professional expertise and product insights with Avon Representatives and their customers in materials that will be shown at sales events, and across Avon sites and social media platforms.
“My hands-on, clinical background has given me an in-depth understanding of how the aging process affects the skin, and how various cosmetic compounds and procedures can reverse this process. I have long respected the ANEW brand as a leader in anti-aging technology and am thrilled to partner with them as they continue innovating their brand,” Dr. Nichols says. “The ANEW Ultimate Supreme is a true beauty industry breakthrough. The properties of Tahitian black pearl coupled with the exclusive anti-aging complex dramatically improves common signs of aging, such as fine lines and wrinkles, dark spots, and lack of moisture.”
“Dr. Nichols is an acclaimed expert in the fields of cosmetic and medical/surgical dermatology, with a devoted patient following,” says Meg Lerner, Vice President, North America Beauty, Fashion and Home Marketing at Avon. “Dr. Nichols believes in the power of boosting her patients’ confidence by arming them with the right information and products to take care of their skin. We are very excited to deliver her expertise broadly to our Avon Representatives and their customers.”
Starting in 2017, Dr. Nichols will appear in the Avon brochure which is distributed to 5 million consumers across the US, Canada and Puerto Rico. She will also be featured on Avon.com and will appear on Avon’s social media channels, including the brand’s blog (link).
About Dr. Kim Nichols
A board-certified dermatologist and cosmetic surgeon, Dr. Nichols graduated Cum Laude from Harvard University and attended the NYU School of Medicine. She has a private practice in Greenwich, Connecticut, right outside of New York City, named NicholsMD of Greenwich. She’s published multiple articles in a variety of reputable clinical journals and has been involved in numerous research studies. In addition, Dr. Nichols was named Top Doctor by NewBeauty magazine in 2015 and 2016, and has been featured on programs such as The Dr. Oz Show and News Channel 12. Dr. Nichols was also named ExpertInjector in 2015 and 2016; an accolade only 3% of the world’s doctors are awarded.
Avon revolutionized the world of skincare with the launch of the ANEW brand in 1992. Consistently first to market with skincare breakthroughs, ANEW pioneers transformative, anti-aging technology to help women look years younger. It was the first mass skincare product to contain Alpha Hydroxy Acid anti-aging technology. The ANEW family includes several different lines, each of which targets a particular age group, plus the ANEW Clinical line that offers at-home treatments targeted to specific skin concerns.
About New Avon LLC
New Avon LLC is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. New Avon's product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at www.avon.com.