Avon Brings 5,000 Attendees Together in Las Vegas for National Convention
Avon Representatives gather for three days of inspiration, recognition and fun — and a celebration of the company’s 130th anniversary
NEW YORK, August 5, 2016 – This week, New Avon (“Avon”) hosted “RepFest,” its annual Representative Convention in Las Vegas, bringing five thousand attendees together to share the company’s vision for the future, and a celebration of the company’s 130 year history as a direct selling leader and beauty icon. Avon Representatives hailed from all 50 states to gather for three days of building knowledge, relationships and futures. Scott White, Chief Executive Officer of New Avon, and Betty Palm, U.S. President, Social Selling for New Avon, delivered keynotes sharing Avon’s commitment to become the best social selling company in North America.
“I’m proud to lead this incredible company with the purpose and commitment to change women’s lives. Our visionary founder David H. McConnell launched this business based on the revolutionary concept that women could earn an independent income – 34 years before women even won the right to vote,” said Mr. White. “We invite the world to meet a very New Avon. We are a $1 billion, 130 year old start-up and are embarking on a new beginning. We are committed to investing in our Representatives and their businesses, and driving Avon’s strength and leadership in this powerful direct selling channel.”
“Everyone knows the Avon name, and that name means the best in beauty and business. And everyone knows we are the company for women. Since our founding, incredible, empowered, every-day, yet extraordinary women have been making it happen, making dreams become reality. Avon has positively impacted more female entrepreneurs than any other company, ever,” said Ms. Palm. “The best is yet to come for our Representatives - breakthrough products, training, technology, advertising, innovative programs, and a business opportunity that gets better as we work to simplify the business and improve the earning opportunity.”
Avon RepFest 2016 featured in-demand business seminars, innovative new product announcements, as well as a celebration of the Avon Representatives who have achieved personal success in selling, recruiting, and leadership development. Key event highlights included:
- A finale keynote presentation from Financial Expert Suze Orman. As a crusader of women’s empowerment, Ms. Orman delivered the event finale keynote about self-transformation and achieving financial freedom.
- Inspirational, business-building seminars. Sessions led by the best experts in the business – including many highly successful Avon Representatives - were designed to teach valuable business management and social selling skills to grow their own businesses. The seminar line-up also included “Avon Digital 101,” "Superstar Secrets to Success," “Give Yourself a Raise” and “Promoting Yourself in a Digital World,” among others.
- The unveiling of upcoming new product innovations, including:
- ANEW Ultimate Supreme Advanced Performance Crème, infused with black pearl essence which is known to improve skin’s ability to retain moisture, as well as the highest level of Avon’s exclusive Celluvive anti-aging complex. This anti-aging skincare breakthrough is launching in October.
- Avon Prima, a ballet inspired fragrance celebrating female strength and resilience, was created in partnership with the prestigious fragrance house of Firmenich. American Ballet Theatre Dancer Courtney Lavine is the face of the new scent, and will appear on the Avon brochure cover for the product’s launch in November.
- Announcement of new partnership with highly-acclaimed dermatologist and cosmetic surgeon Dr. Kim Nichols. As the Consulting Dermatologist to Avon, Dr. Nichols hosted a question and answer session for Representatives and shared upcoming breakthroughs in anti-aging skincare technology.
- Avon and mark. Celebrity Makeup Artist Kelsey Deenihan hosted Representative Beauty Certification Classes, where she showcased the high quality and advanced technology of Avon Color, and tips for working with customers to put their best face forward.
- A fashion show hosted by Style Expert Lindsay Albanese including her tips and tricks on fashion and accessories straight from Hollywood.
- Celebration of the Avon and The Avon Foundation for Women’s announcement of $1 billion raised globally in contributions for the fight against breast cancer and domestic violence. The event featured a special thank you to Avon Representatives for joining in the company’s commitment through selling fundraising products and participation in the Avon39 Walk to End Breast Cancer.
- A celebratory concert for Representatives by musical guest, American Authors. Representatives were treated to a live concert featuring indie-rock band American Authors, known for their hit singles “Best Day of My Life”, “Believer” and “Go Big or Go Home.”
About New Avon LLC
New Avon LLC is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. New Avon's product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at www.avon.com.