“Avon is an iconic purpose-driven company that has empowered women across cultures for generations. It is truly an honor to be on this journey with the company, and I am thrilled to be able to increase the love and loyalty of the Avon brand in Puerto Rico and beyond.”
Liza Maldonado is General Manager, Puerto Rico and the Islands, for New Avon LLC. She is responsible for all marketing and sales functions for both the English and Spanish-speaking markets in this region, as well as overseeing the day-to-day operations of the Puerto Rico business.
Liza has more than two decades of international beauty industry experience, including working leading beauty brands to introduce strategies, plans, and promotions that delivered profitable, sustainable growth. Born and raised in Puerto Rico, Liza is has a deep knowledge and expertise of Puerto Rico’s business environment.
Prior to joining New Avon, Liza served as the General Manager of Partners DCI, General Manager of Nova Group Corp. and spent more than 10 years at L’Oréal supporting the Caribbean region. Earlier in her career, she also held multiple positions for Revlon Puerto Rico. Liza is fully bilingual in English and Spanish, and has extensive experience successfully empowering unified teams to establish and develop new business throughout Puerto Rico, the Caribbean and Latin America. Liza holds a Bachelor of Business Administration from Universidad Interamericana in San Juan, Puerto Rico.