Leadership Team

Laurie Ann Goldman
Chief Executive Officer, New Avon LLC

“The right product has the power to change a woman’s life, and each woman has the power to change the world. I’m thrilled to join Avon, the company that invented social selling, and lead the team and community of beauty advisors in driving product sales and progress for women.”

Laurie Ann Goldman is the Chief Executive Officer of New Avon LLC and is responsible for leading the strategic direction of the company, bringing significant relevant experience, a strong focus on operational excellence and a passion for empowering women, to North America’s iconic beauty brand. She is also a member of New Avon LLC Board of Managers.

Laurie Ann is a dynamic leader and marketing and branding executive, with more than 30 years’ experience working with leading consumer products companies. She joined New Avon from LA Ventures, an investment and advisory firm she founded for growth-oriented, consumer-facing businesses. From 2002 to 2014, she was the first Chief Executive Officer of Spanx, a multinational women’s apparel company. She was instrumental in building the brand from a small start-up to a successful global business with a number one position in market and mind share.

Earlier in her career, Laurie Ann held progressively responsible marketing and operational leadership roles both in Coca Cola USA and Global Marketing at The Coca-Cola Company including heading the Worldwide Licensing division.

Laurie Ann currently sits on the Board of Directors of Guess? Inc., Joe and the Juice and ServiceMaster.

Laurie Ann graduated with honors from the Moody School of Communication at the University of Texas at Austin and holds a Bachelor of Science degree.