The legacy of Avon Founder David H. McConnell, and the core priority of the company today, is the empowerment of women. This mission is as relevant today as it was in 1886 when the company was founded.
The Avon independent Sales Representative earnings opportunity empowers women by enabling Avon's independent Representatives to support themselves and their families. Representatives across North America are in business for themselves, but they are not by themselves. Our field management, as well as other Representatives, provide mentoring, training and support.
The Representative earnings opportunity offers another benefit: a flexible alternative to traditional employment, without set hours and a set workplace. Whether in San Juan, Montreal or St. Louis, women leverage this flexibility to drive their Avon businesses in the context of other responsibilities—the ultimate work-life balance.
There are two ways to earn money as a Representative: by selling products or—through the Sales Leadership program—by selling products while recruiting others. The higher a Representative's campaign (selling cycle) sales are, the greater the percentage she will earn on those sales. Sales Leaders, Representatives who both sell and recruit, earn money based on their personal sales plus their recruits' sales, with a similar progressive earnings structure applied.
Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the "direct" part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.
Avon wants our Representatives to succeed by offering a no-barrier earnings opportunity to support themselves and their families. We support each Representative in her efforts to achieve success and empower her to be self-sufficient by earning an income. The company's direct-selling model offers a low cost of entry, a wide range of training and development opportunities, management support, and digital direct selling tools that enable Representatives to manage and grow their businesses as never before.
All it takes to become a Representative and launch a business is the nominal cost of an appointment fee.
Once appointed, a Representative has flexibility over her schedule and is her own boss, setting the parameters and goals for her business. For some Representatives, selling Avon is a full-time business. Others sell Avon to supplement income from a full-time job, or for a set period of time to achieve a certain financial goal, such as a child's college tuition or a family vacation.
Credit-eligible Representatives generally do not pay Avon until their customers pay them directly, meaning a Representative does not have to make a cash outlay to cover the cost of her customers' orders.
Our business model enables many women, who otherwise might not have access to credit, to pursue and attain their personal financial goals.
Training for Success
Avon offers numerous training opportunities for Representatives, including an online training curriculum called Pathways, available on yourAvon.com, the website used by Representatives to manage their business. This eLearning program offers more than 100 round-the-clock, free, self-paced training courses on subjects including: building your sales, success is green, building your team, managing your business, marketing your business, as well as a specific curriculum for new Representatives.
Mentoring is also a key component of training. We offer our Representatives workshop training and development, leadership seminars and monthly district "business buzz" meetings targeting product marketing offers.
Connectivity and community have always been critical to Avon's direct-selling model. When the company was founded 130 years ago, it pioneered relationship marketing, with Representatives personally marketing products to their customers—the original social network. Today the one-on-one relationship, defined by high quality, personalized service, is still at the core of our direct-selling business.
We meld face-to-face contact with virtual interaction and are constantly integrating new technologies in the way people connect, communicate, share and shop. Our digital strategy is designed to enhance the social selling experience for Representatives and the shopping experience for consumers. By innovating the direct-selling sales channel, we continue to help our Representatives succeed and thrive through "social selling," a complement to traditional face-to-face selling.
We offer many digital tools—on the Internet, social media and mobile technology—that enhance Representatives' reach, productivity, and earnings. Representatives businesses can integrate seamlessly with the way people today connect, share and shop, and create communities, through our new multi-channel selling tools such as:
Unique to Avon is our woman-to-woman network of Representatives combined with our capacity to educate, engage and mobilize.
Representatives make up a powerful grassroots movement that reaches across continents and time zones to raise awareness and funds for issues of health, safety and well-being that are important to women.
For the Avon Breast Cancer Crusade and Speak Out Against Domestic Violence initiatives, Representatives have raised hundreds of millions of dollars through sales of special products and personal participation in walks, runs and other events. For our Healthy Forests, Beautiful World initiative, Representatives raised millions of dollars to help restore endangered rain forests in Brazil and Indonesia.